Now that you’ve embarked on your new real estate career, one of the most important things to do is to let people know about it. Personal marketing is the process of getting your name “out there,” so that people think of you when they need to buy or sell a home.
For more on creating a plan, see our tool kit on personal marketing.
How do you do that? The first step is to develop a Personal Marketing Plan, a written document that describes your business goals and how you plan to achieve them. The plan should include:
Determine how much you need to spend to acquire the basic marketing materials by getting estimates from vendors. To get started, you can spend a small amount to have your business cards and personal brochures made now and then allocate, say, 10 percent of your commission in the first few years to develop other marketing materials.
As you begin to practice real estate, your primary goal within the first few months is to build awareness of your services around town. At the early stages, your focus may be solely on closing that first deal, but once your career gets going, you'll want to create a marketing plan. But even while learning the ropes, there are several questions you can ask yourself to prepare for that time when a marketing plan is needed:
No matter how slick your brochures, business cards, hardware, and personal marketing plan, the key to successfully launching your business is acquiring clients. Follow these tips to find prospects: